If you are a first-party seller on Amazon and still haven’t added Amazon A+ page design your listings, you are leaving a lot of money on the table. It was once a paid option, but now it is free and unlimited for all the vendors. Data shows that it is one of the best ways to increase sales and traffic on Amazon. It also gives you a way to cross-promote other products you are selling.
Amazon has said that listings that use this feature can boost sales up to 10%. Put, you shouldn’t miss this opportunity.
What Is Amazon A+ Content
Simply put, it allows you to enhance your product listing by adding high-definition videos, comparison charts, enhanced images, FAQs, and much more. It enables you to stand out from other vendors on the platform. You can provide better information to potential buyers and help them make informed buying decisions. The enhanced product pages allow you to showcase your brand and offer a more pleasant and sophisticated shopping experience to your buyers.
It is important to keep in mind that it is only available to vendors approved as brand owners through the registry program, along with vendors who are part of various managed seller programs.
Advantages of Using an Amazon A+ Page Design Service
You have three options to add enhanced contact content to your product listings. You can do it on your own, pay Amazon to do it for you by providing the required content, but it comes at a steep price, and the third option is to use a professional Amazon A+ Page design service.
Here is why you should use a professional service to create content for your Amazon A+ pages.
One of the most common issues faced by sellers is that there are unable to meet Amazon guidelines. A professional agency can help you choose the right images that not only meet Amazon guidelines but also aid with the conversion. A professional agency will also help you resize images to fit the Amazon guidelines.
A professional designer will create a beautiful looking HTML-based layout for your A+ Page, which can be instantly uploaded for approval. Keep in mind that Amazon often rejects uploaded content for A+ pages due to minor mistakes. An experienced designer will make sure that everything is within the guidelines, and it should get approved on the first try.
In addition to design, relevant and engaging copy also plays a vital role in increasing conversions. An experienced designer will make sure that the copy is within the style and structure requirements of the platform.
They will also make sure that your product listing is optimized for Amazon SEO. It is typically done by enhancing keyword density and by improving page visibility.
An Amazon expert understands the science behind higher conversion rates due to their many years of experience in this business. You can benefit from their expertise.
Enhanced content is one of the best ways to increase brand awareness and build brand loyalty. It is important to make sure that brand messaging is consistent across all the product listings. A professional agency will make sure that all the product listings convey the same message, same brand story, and stay within the Amazon guidelines.
One of the keys to regularly increase sales and profit on Amazon is to measure results and optimize product listings continually. An experienced agency understands the importance of measuring results and tweaking the product listings to optimize listings as per the latest platform changes and changes in guidelines.
Amazon A+ content offers an excellent opportunity for brands to stand out. However, you need to partner with an experienced agent specializing in Amazon A+ Page design to get the most value out of this feature.